Revenue Moneyball: Drive predictable outcomes
I mentioned in my last post that any org that’s operating without the right metrics tracked and monitored is immediately behind the curve. But, what if you’ve already got that covered? Does it mean you’re automatically set for success? Of course not! Business metrics need to drive action, otherwise they’re (literally) useless. In this article, we’ll dive into one of my favorite ways of making data useful through a concept I call “Revenue Moneyball”. If we've worked together before, you’ve probably heard all about it 🙂. Here’s how it works: Step 1 : Go watch the movie Moneyball (or read the book by Michael Lewis!) Great book, great movie, great stuff. Step 2: Implement the same principles in your organization. Done! It’s that easy. Just kidding. While I do recommend reading the book or watching the movie, you don’t need to in order to apply the principles we’ll discuss here. The basic concept behind Moneyball is to systematically break down your intangible goals into actiona...